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Rahul Shukla

President & CEO

Rahul Shukla was born in the state of Gujarat, India as the eldest son of a journalist.

Rahul entered engineering college in India at 15, where he edited the students journal, led the college debating team, published short plays and fiction, won the "Best Student of the Year" award, and ranked first in the state-wide bachelor's degree examination in mechanical engineering.

He came to the USA in 1971, received his MS in Industrial Engineering, entered a PhD program at Rutgers University ; and took a full time summer job at S. S. White (then a subsidiary of Pennwalt Corporation) as Quality Inspector in 1973.

From there, he worked his way up to Draftsman, to Methods Engineer, to Manager of Industrial Engineering, to Director of Research & Development.

Realizing that no scientific formula for designing flexible shaft ever existed, Shukla obsessively carried out countless experiments and research studies on the subject for the next seven years. In 1983, as Director of R&D, he hired engineer Adam Black III to head his research team, and coaxed him to develop mechanics of designing flexible shafts. Adam Black submitted his thesis on the subject to the Stevens Institute of Technology in 1988, and became first and only PhD recipient on the topic.

Shukla then developed "Perflexion"-a computer program based on Dr. Black's formulas to "control parameters of flexible shaft that nobody knew even existed"-making S. S. White the only company in the world with a sophisticated software to design flexible shaft with scientific precision. Rahul Shukla, along with Dr. Black, is considered one of world's foremost authorities on flexible shaft design.

In 1988, when the parent corporation of S. S. White put the Company up for sale, Shukla liked the product so much that he bought the company; and the erstwhile Quality Inspector became President & CEO of S. S. White Technologies, Inc. What started out as a summer job culminated into a fulfilling career of over 32 glorious years.

With a glint in his eyes, Rahul Shukla quips: Find people smarter than yourself and leave them to do what they do best. He uses his sense of humor as a shield as well as a weapon. His compassionate "macro management style" has inspired fierce loyalty and sense of pride in his officers and workers alike. He never tires of admiring "some of the brightest people in business" in his management team.

A computer techie, photographer, motivational speaker, sportsman and a movie buff, Shukla is also a born storyteller. A collection of his short stories was published in India in 1995. A DVD of his motivational speech "Success Is A Journey And Not A Destination " published in 1995, is available free upon request through this website.

Rahul married Meena Rawal in 1976. Their son Akash, shares his Dad's interests in photography, music and engineering.